So when did it all start? The term digital marketing was first used in the 1990s, but digital marketing has roots in the mid-1980s, when the SoftAd Group, now ChannelNet, developed advertising campaigns for automobile companies: people sent in reader-reply cards found in magazines and received in return floppy disks that contained multimedia content promoting various cars and free test drives.
Digital marketing is often referred to as 'online marketing', 'internet marketing' or 'web marketing'. The term digital marketing has grown in popularity over time, particularly in certain countries. In the USA online marketing is still prevalent. In Italy, digital marketing is referred to as web marketing. In the UK and worldwide, however, digital marketing has become the most common term, especially after the year 2013.
Digital media growth is estimated at 4.5 trillion online ads served annually with digital media spend 48% growth in 2010. An increasing portion of advertising stems from businesses employing Online Behavioural Advertising (OBA) to tailor advertising for internet users, but OBA raises concern about consumer privacy and data protection.
So what does this have to do with you? Two things: you are either, one, lost and randomly opened pages of this site, or two, you are one of the few human beings who belong to the so-called group "nerds". Let's face it! this is not your ordinary site were videos are played or edited pictures are shown, no! You are here because first, you know what I mean when we talk about "digital", "online" and "web". And you are curious and want to satisfy the urge to know more. C'mon! reading this far down the blog and nothing?
The words "business" and "work" has a whole new meaning to them. It is not your conventional business and work anymore. People are doing business and work differently. The need to know and to be part of the future of "business" and "work" starts here. Don't believe me? Contact us we'll tell you more!
source: the web
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